Advertisements excel at making us feel like we are missing something. Some of them ask us to equip ourselves with state-of-the-art technology or follow one fashion trend or the other to feel like we truly belong. Marketing is a means of conditioning the mass population into believing that there are inadequacies in their life that only this product can fill by associating feelings of well-being, belonging, and happiness to products.



Many advertisements associated with skincare and cosmetics focus on making you feel inadequate. What they want you to improve is what is naturally yours. They begin advertising their standards of beauty and their standards of worthiness. They paint pictures of glamour that come with clear skin, no blemishes, perfect tans, thick eyebrows, and glowing highlights. You are given a lifestyle to conform to if you want to be happy. This becomes a standard of something greater than outer beauty. This becomes a standard of being worthy of love and respect. This tarnishes self-esteem for life.

That is not all. In a study for Hashimoto’s, Dr Izabella Wentz discovered a disturbing secret about cosmetic products that deteriorate thyroid health. There may be a correlation between a certain set of statistics: women, on average, use up to 12 skincare and cosmetic products a day with approximately 168 various chemicals, with men using about half that amount of product. The shocking statistic was that for everyone in the study, seven women developed Hashimoto’s. Perhaps there is an underlying correlation between all the endocrine-upsetting chemicals women come in contact with and thyroid dysfunction in women. Another disturbing statistic links lipstick use with the development of autoimmune diseases like Lupus.

However, these correlations do not mean that you must choose one or the other. The lesson to learn is that you should be careful and deliberate about what cosmetic and personal care products you choose to use. You can find out the level of toxicity in a product using age-old research tools and the more modern EWG’s Skin Deep database that records levels of toxicity found within individual products. Choose your make-up carefully based on the information you have received, such as products by BareMinerals.

Your hair deserves the same amount of due diligence. Not only are natural-ingredients based shampoo going to drastically improve the health of your hair – giving it a sleek and luscious look—but also it is going to prevent a plethora of nerve-wracking thyroid-related dysfunctions. Acure Organics feature products that do wonders for the health of your hair but also smell pleasant and give your hair a healthy glow. Their products are made of vegan ingredients, gluten-free, cruelty-free, and absent any harmful substances such as sulfate, silica, chloride, phthalates, sodium, and manmade fragrances.

You can also find personal care products made with organic ingredients. Perfumes, for example, can be made from blends of essential oils to give you natural fragrances that do not upset the balance of your thyroid or aggravate an existing imbalance. Using Epsom salts for baths also releases magnesium, which is a natural combatant against thyroid dysfunction.

Treat yourself well. You do not have to abandon aesthetics for health. By paying close attention to the products you use, you can pamper yourself without causing thyroid irregularities.

Let me know if you would like more details about the products that I personally use. Trust me I have done much research on what I put on my hair, face, and body.

Yours in health & wellness,

Janice Marto, BCHHC, AADP, CYT

Board Certified Women’s Functional Health & Wellness Coach

Nourish Whole Self

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